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New US$6.5m funding for event app company Eventbase

Mobile event technology platform Eventbase Technology has received new funding of US$6.5m to further accelerate growth, and to support the launch of its new enterprise event data product Data Stream.

Eventbase provides event apps for premium brands, and has worked with IBM, Cisco, Microsoft, SXSW, Comic-con, Sundance Film Festival, and three different Olympic games.

Madrona Venture Group, which led Eventbase’s previous round of funding, participated in this one along with a new investor, BC Tech Fund managed by Kensington Capital. Additional funding came from Silicon Valley Bank and Espresso Capital.

Madrona’s managing director Paul Goodrich said: “Eventbase has taken tremendous strides toward becoming the dominant provider of mobile event technology for enterprise, and we look forward to seeing further growth with this new round of investment.”

Eventbase’s new Data Stream product can gather in-depth data across every conference and meeting hosted within an Enterprise Event App. This can then be used for clients to learn about ROI, attendee needs, pain points and app experience.

Jeff Sinclair, co-founder and CEO at Eventbase, said: “We’ve built the industry’s most advanced data platform to help our enterprise customers better understand and shape the journey of their attendees.

“Data stream will let enterprises take personalization to another level and drive the next generation of intelligent mobile experiences at events.”

Pictured is the Eventbase leadership team. From left to right - Zaid Maiter, Angela Stogre, Jeff Sinclair, Ben West, Sarah Blackmore, Richard Caelius, Vincent Cauwet and Mike Lee