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HBAA turns spotlight on the Value of Agents…

The Value of Agents and Meetings + Millennials will be two of the hot topics under the spotlight when industry association HBAA gathers for its Annual Forum, 19 July.

Sponsored by Dubai Business Events, the associations’ agency and venue delegates will gather at the Crowne Plaza, Stratford-upon-Avon for a programme which includes a series of education sessions designed to provide unique insight into the challenges and opportunities facing industry professionals today.

There will be a panel discussion on transient RFPs and Jamie Ades of Visit Britain will discuss bringing an extra dimension to meeting destinations in ‘Adding Value to Support International Event Growth’.

The ‘Venues4Millenials’ session will analyse the new generation of event professionals and what these delegates expect from a meeting, while the ‘Value of Agents’ will be keenly debated by a group of industry experts including Jemma Peers of Top Banana.

The campfire sessions will offer advice on a wide variety of important subjects ranging from examining commission and fees, discussing industry ethics and business transparency, to exploring the etiquette and best practice on fam trips and the guest experience.

The choice will also include GDPR… eight weeks on; online meetings tools; recruitment, development and retention; social media ROI, and women in leadership. There will be a further session where delegates can raise a contentious industry topic they would like to debate with their peers. 

Combining comedy with tips on improved business performance, Marc Hogan will deliver a presentation titled ‘Funny Business’.

There will be anetworking drinks reception for first time members on the riverside terrace before everyone joins for the summer festival themed evening event. 

Louise Goalen (pictured), chair of the HBAA comments: “We’re truly ‘Building on Success’ at this year’s Annual Forum which will be inspirational, informative and collaborative, and we intend to make it fun, too, with our #ForumFest themed dinner and after-party.

“Based on last year’s overwhelming response and feedback, we have extended our campfire sessions, so delegates will have greater opportunities to interact informally with fellow members, whilst discussing the topics that matter to their business.”

The Annual Forum is open to HBAA members, international venue partners and eligible sponsors.

For full details, click here.