Agency appointed to find new name for Ricoh Arena
Mongoose Sport & Entertainment has been appointed to find a new naming rights partner to the UK’s leading multi-purpose stadium and complex for the first time since 2004. The London-based agency will also be driving the search for new partners to rugby Superbrand, Wasps, as well as current Vitality Superleague champions, Wasps Netball.
Currently named the Ricoh Arena, the complex sees over 1.6m visitors every year and comprises the stadium, indoor arena, conference and exhibition centre, banqueting hall, hotel and casino.
It is the home to Wasps Rugby, Wasps Netball, and Coventry City FC, the latter have just been promoted back to EFL League One.
The stadium and arena has hosted Olympics, international football, Six Nations Rugby, Davis Cup tennis, international weightlifting, gymnastics and professional darts, as well as music acts Coldplay, Bruce Springsteen, Rhianna and the Rolling Stones.
The venue hosts more than 1,000 conference and exhibitions across 20,000sqm of space annually. It was recently voted Best Venue Under 8,000sqm at the Exhibition News Awards and Venue of the Year at the National Venue Awards.
Stuart Cain, commercial director at Wasps Rugby, said: “The opportunity to establish a new stadium naming rights partner is a pivotal moment for Wasps as it allows us to grow our sponsorship strategy and invest further in the development of the business and our mission to become the most successful rugby club in the world, both on and off the pitch. We are looking forward to working with Mongoose to explore potential partnership opportunities with brands and businesses that are aligned with our values and will help to enhance the experience for our sports fans, corporate and entertainment visitors.”
Andy Muggleton, commercial director at Mongoose, said: “We’re delighted to be working with Wasps at this exciting time. It’s been an impressive period both on and off the pitch since moving to Coventry. The stadium naming rights represents a great opportunity for a business to take perceived ownership of this impressive, diverse and respected stadium operating across sport, business and entertainment. It’s been a positive year for all three sporting tenants; Wasps Rugby, Wasps Netball and Coventry City, and we’re looking forward to even more success in the coming years.”