Line Up appoints new Creative Director

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London-based experiential and content marketing agency Line Up has appointed Neil Thompson as its new Creative Director.

Thompson has been working for Line Up on a freelance basis for the past year and brings with him experience in designing retail, exhibition and brand environments for clients including Ferrari, Blackberry, Estee Lauder, Barclays and Shell.

Prior to going freelance Thompson developed his skills at Wood Design, the Button Group and MICE International, creating experiential spaces that imaginatively communicated key brand messages and often adopted relevant technology to heighten experiences.

As well as acting as agency lead on creative projects, Thompson will also play a role in helping develop Line Up’s digital portfolio.

"Neil brings with him an outstanding portfolio of work and is brimming with creative ideas," says Managing Director at Line Up, Rob Leach. "After working with us on a series of pan-European Volvo events this summer, he proved that he is an agile creative talent, skilled at devising effective and memorable brand environments."

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