Smyle behind Sustainable Events Summit launch for 2013

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A new Sustainable Events Summit community is being created by a partnership between UK event agencies Sustainable Events and Smyle.

Fiona Pelham, MD of Sustainable Events, has long campaigned to make the UK events industry more sustainable and chair the international committee writing ISO20121, the new sustainable events standard replacing BS8901.

Joining Pelham as co-Director of the new Global Sustainable Events Summit Partnership is Rick Stainton, MD of Smyle.
 
The 2011 award winners of Eventia’s Agency of the Year bring a wealth of commercial experience to the Summit and Smyle was an early adopter of the BS8901 standard.
 
The new online community launches in mid-October and will work towards organising a live summit to be held in London in January 2013.
 
Education content will be provided by not-for-profit Positive Impact run by Fiona Pelham and will include practical training on how to implement ISO 20121.

A quarter of the profit from the summit will be donated to Positive Impact to enable the creation of further free sustainability educational resources for the industry.
 
Seventeen Events will also advise on the summit and company MD Andrew Williams says: “With the 2012 Games now moving from planning to legacy, there has never been a better time to embrace the sustainable agenda within the events industry. The world will be looking to the UK to provide leadership, vision and inspiration, and I believe this new community is a unique chance to share best practice and learn from the best.”
 
Smyle’s Stainton adds: “This project is the next phase in Smyle’s sustainability journey. We believe that the recent investment and resulting activities by many key brands made 2012 the year sustainability really leapt into the core of event concepts. These experiences across numerous event genres should be harnessed, shared and built upon. This community and its summit aims to inspire this step change across the events industry.”
 
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