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Out of African cash, Seasoned Safehouse and CN in Scotland House

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Seasoned Safehouse The Africa village, an Olympic hospitality attraction in Kensington Gardens, London, has been forced to close after being unable to pay its bills to suppliers.

The Village was a joint collaboration by the continent’s 53 National Olympic Committees.

The Times newspaper estimated the total of unpaid bills was nearly £400k.

The Village has an exhibition area, restaurant and reception, and hosted 80,000 visitors during the Games.

Seasoned Events, part of the Crown Group, has partnered with international sports brand Oakley to host Olympic athletes at an exclusive ‘safehouse’ located in London’s Design Museum.

The Oakley Safehouse (open from 27 July-12 August) is located on the second and third floors of The Design Museum and has been transformed for Olympic athletes, their families and guests to relax during the games whilst enjoying hospitality provided by Seasoned Events.

The Safehouse is Oakley’s biggest and most elaborate since their inaugural one at the Atlanta Games in 1996. It took two and a half years of planning and features a custom-built eyewear bar stocking over 67,000 components for athletes to design their own tailor-made sunglasses, an Apple iMac station, two 6sqm TV panels and two iconic red London phone boxes for athletes to autograph.

Seven hundred athletes from 30 countries are expected through the space during the course of London 2012.

Seasoned Events’ MD Colin Sayers said: “Our whole team are feeling the Olympic buzz as the athletes, coaches and the lucky few relax in this modern and vibrant space, and enjoy our food and drink. It’s an amazing partnership to add to our flourishing portfolio.”

Cuan Petersen, Director of Performance Sports Marketing at Oakley, produced the Safehouse project for Oakley and said: “The Safehouse is meant to be a sanctuary for our athletes.

“Partnering with Seasoned Events has allowed us to create an atmosphere where these world class athletes feel as though they are in their own kitchen enjoying a home cooked meal.”

Shortly after winning gold in the 200m final last night (9 August), Usain Bolt was joined by silver medalist Yohan Blake and bronze medalist Warren Weir in his praise of Team Jamaica’s training camp in Birmingham.

The new £18m Conference Park venue is marketing itself aggressively on the back of hosting the Jamaican Olympic squad during the London 2012 build up.

A gala dinner for 450 people at the venue during the Olympics raised £31,000 to support a Jamaican student to study sport at Birmingham University.

And CN hosted a group of industry Olympians at Scotland House in London on 9 August for a networking session (in between live coverage of key events from the Olympic Park of course) .

The evening was sponsored by VisitScotland Business Tourism Unit and was one of 80 events expected to take place in Scotland House on Pall Mall during the London 2012.

Do you have news for CN? Email: pcolston@mashmedia.net

10 Aug 12

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