Also visit: mashmedia.net | c-mw.net | exhibitionnews.co.uk | exhibitionworld.co.uk
Search

Aintree’s bet on investment leads to jump in corporate sales

Share
article:
Share on LinkedIn Email Print View
Aintree Aintree Racecourse has reported its business bookings have jumped by more than a quarter in the last six months.
 
Bookings for meetings, conferences and exhibitions increased by more than 27 per cent in the last six months compared to the same period last year, according to Aintree’s Conference and Events Manager Debbie Slee. “Despite the country still being in the middle of a recession we have seen incredible growth in our corporate sales, with bookings way above what they were last year.”

Slee puts the increase in bookings down to the investment in marketing activities and new facilities beginning to pay dividends. The course underwent a £35m redevelopment in 2007, including a new equestrian centre which made available a further 4,800sqm of event space.

In recent months, Aintree has also invested £450,000 in the refurbishment of Princess Royal Stand to create a new lounge and events space, including a new champagne bar.

Not only is new business being won, but Aintree is, Slee notes, “retaining our existing clients”.
 
“The event and conference market can often be a good indicator of economic recovery and confidence, so it’s heartening to see that corporate sales at Aintree is on the increase pointing to a growing confidence in the business sector in Liverpool,” she adds.
 
Do you have news for CN? Email: pcolston@mashmedia.net

9 Aug 12

Fast Forward 15 receives 139 applications
The events, meetings and hospitality mentoring programme for women founded by Zibrant MD Fay Sharpe has received 139 applications to participate in the... ...read more
AIM launches AIM Expert scheme
Accredited in Meetings (AIM), the quality standard for the UK meetings and events industry run by the Meetings Industry Association (mia), is launching a new campaign to... ...read more
Lime Venue Portfolio continues mentoring scheme
Lime Venue Portfolio (LVP), a collection of unusual, sporting and cultural venues, and part of Levy Restaurants UK, has launched the second wave of its mentoring scheme.... ...read more
ITE announces Africa Oil Week acquisition and share placement
International events company ITE group, headquartered in London, has announced its market entry into Africa following its acquisition of a controlling stake in a... ...read more
Warning over card hack at luxury hotels
A luxury hotel group is advising event organisers to check credit card bills following a major data... ...read more

News Archive
Partners & Associations
I.C.C.A
Conference Centres of Excellence
Meetings Industry Association
VENUEmasters
International Confex
Conference and Meetings World
Conference News - Online
Conference News Supplement - Online
Mash Media
Home | News | Features | Blogs | Events Diary | Recruitment | Directory | Subscribe | Print Magazines | Contact Us
© 2008 - 2015 Mash Media Group