Also visit: mashmedia.net | c-mw.net | exhibitionnews.co.uk | exhibitionworld.co.uk
Search

All 6 Four Pillars hotels achieve MIA’s AIM accreditation

Share
article:
Share on LinkedIn Email Print View
Jane Longhurst All six properties of the Four Pillars independent hotel group have been accredited with the Meetings Industry Association’s (MIA) AIM standard.

The hotels, spread over Oxfordshire, Gloucestershire and The Cotswolds, have gained the AIM standard in recognition of the quality of their facilities, legal compliance and commitment to an industry benchmarked code of practice.

One innovation at Four Pillars is software to enable iPad streaming to deliver interactivity to presentations.

Each AIM venue is individually assessed for legal compliance and is required to meet a strict code of conduct in regard to its business processes.
 
MIA Chief Executive Jane Longhurst (pictured), commends Four Pillars Hotels “for the strategic vision shown in the decision to achieve AIM across all its properties. AIM is a reassurance to meetings and event buyers that the facilities and value provided by a venue meet industry benchmarked standards, it means they can have confidence their event will be a success. Achieving AIM sends a message to buyers that a venue is superior”.
 
Four Pillars Director of Sales for Meetings and Events Nikki Farr, says: “The new AIM certification and iPad streaming reinforce our commitment to providing a professional and innovative meetings and events service to our clients. We pride ourselves on being small enough to care, yet big enough to deliver and continually seek news ways to deliver exceptional service and facilities to both old and new clients.”
 
Longhurst tells CN the MIA has appointed Great Potential Director John Gallery as the first ‘AIM Tsar’, "with more appointments to follow, as part of a drive to focus on AIM, strengthening the accreditation’s individual brand identity, enabling it to stand alone, while retaining an association with the MIA brand".

Longhurst also says the MIA currently has 510 members and is growing, with Jurys Inn the latest group to join.

“To date 14 IHG properties have gone through the AIM process, as the group seeks to become a major player in the market,” she adds. AIM accredited venues now exceed 500.

A new AIM website will be followed by an MIA website overhaul and a new diarising system to help keep members more closely in touch with the association.

The MIA List awards is another growing brand within the MIA’s stable and “growing at a pace”, says Longhurst.

“We are constantly looking at our products, associations that don’t keep refreshing are the ones struggling,” she adds.

Any conference-related news? Email pcolston@mashmedia.net

8 Aug 12

St George’s Park opens Outdoor Leadership Centre
St George’s Park, home to The FA’s National Football Centre in Staffordshire, has officially opened its new Outdoor Leadership Centre.... ...read more
Scottish venues get five-star rating ahead of Commonwealth Games
Scottish venues including the The Scottish Exhibition and Conference Centre (SECC) and The SSE Hydro have gained VisitScotland’s five-star award ahead of the... ...read more
IMEX Challenge 2014 call to action
To mark the three-month countdown to the IMEX Challenge CSR programme, and as a call to action for industry professionals to get involved, staff from IMEX America, Sands... ...read more
Sun smiles on Glasgow Commonwealth Games opening
The Queen officially opened the 20th Commonwealth Games at Glasgow’s Celtic Park last night (23 July) in front of a 40,000 crowd with up to a billion viewers... ...read more
Stripping events lecturer told to curb naked ambition
Leeds Metropolitan University events management lecturer Dr Ian Lamond, who performed a striptease during a lecture, has received a warning, but no formal action will be... ...read more

News Archive
Partners & Associations
I.C.C.A
Conference Centres of Excellence
Meetings Industry Association
VENUEmasters
International Confex
Conference and Meetings World
Conference News - Online
Conference News Supplement - Online
Mash Media
Home | News | Features | Blogs | Events Diary | Directory | Subscribe | Print Magazines | Contact Us
© 2008 - 2014 Mash Media Group