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Michael Hirst elected Chairman of Tourism Alliance

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MIchael Michael Hirst, OBE, Chair of the Business Visits and Events Partnership (BVEP), has been elected as the new Chairman of the Tourism Alliance, the tourism industry’s umbrella body, representing over 50 organisations.
 
Hirst and the BVEP were behind last week’s launch of the Britain for Events 2012 campaign, unveiling the GREAT campaign creative for the events industry.
 
“I am delighted to be representing all of tourism’s important business interests in this iconic year for both Britain’s tourism and events industry. The Business Visits and Events Partnership has been a long-standing supporter of the Tourism Alliance since its inception 10 years ago. To take on its leadership shows how far the recognition of the events sector has come.”
 
Hirst said the Alliance’s role must be to maintain the momentum for tourism created by the Olympics and the Jubilee celebrations and ensure that Government support continues so that the tourism legacy can be maximised.
 
“The Alliance’s new three-year strategy identifies the core issues that affect the international competitiveness of the UK tourism industry that the Government must address if the tourism legacy of hosting the Olympics is to be realised. These issues are: reducing regulatory burden, facilitating visa applications, providing adequate aviation capacity, reducing VAT, reviewing Air Passenger Duty and providing more support for tourism marketing.”
 
These key issues needed to be resolved to turn the tourism industry into a main-stream growth sector of the UK economy, Hirst noted, generating jobs, skills, exports and investment.
 
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