The United States is driving recovery in the international meetings business, according to the first IBTM Global Meetings Industry Research report for the Americas.
The study, released at the Reed Travel Exhibitions’ AIBTM trade show in Baltimore, warns, however, "the great majority of US business will stay in the United States".
Non-Executive Chair of RTE’s global portfolio of meeting events, Eric Rozenberg (pictured), presenting the report, said: "This is a slow recovery that is better in the US than in the rest of the world". He noted business volumes were predicted to grow but budgets would remain tight.
Suppliers, said Rozenberg, would keep up with new technology, but marketing budgets would remain small.
The report was based on surveyes of 900 participants globally, over a third baesd in the Americas.
RTE promises an update survey every six months.
Florida is increasingly popular with buyers from the Americas, attracting events from 67 per cent of them, with an average event budget of US$96,726.
China has leapt into the top 10 countries for buyers from the Americas, with demand expected to grow further in the next 12 months.
Aside from social media, most-used technologies, according to the survey, were electronic RFPs, virtual meetings, QR codes, audience response systems, cloud computing and holograms.
"This means technology is being used, said Rozenberg. "It is included in the way we work. Last year everybody had QR codes, but it is still not the ’thing to have’."
Do you have news for CN? Email: firstname.lastname@example.org
22 June 12
Barbican ups agency commission from 8% to 10%
London venue The Barbican has increased its commission payment to agency bookers to 10 per cent plus VAT. The new commission level, is applicable to all new enquiries... ...read more
Venue Expo opens in Manchester; announces move to Liverpool
The organiser of The Venue Expo, which opened today (1 September) at EventCity, Manchester, has announced the 2015 edition of the event will relocate to Exhibition Centre... ...read more
Tacit CBI support gives wings to Heathrow campaign
London’s Heathrow Airport has claimed the tacit support of the Confederation of British Industry (CBI) in its campaign to secure new runways.... ...read more
LSS five-year fixed deal with Bank of England Centre
LSS, Compass Group UK & Ireland’s specialist provider of support service solutions to sporting venues and events, has won a five-year contract with The Bank of... ...read more
Trinity renews its charity Triple Challenge
Lincolnshire-based booking agency, Trinity Event Solutions, is back with another of its charity auctions following the team’s latest round of visits to hotels and... ...read more