The Italian meetings tradeshow BTC is set to be relaunched and repositioned in Florence for its 2013 show.
Announced at the 2012 show at the Fiera Rimini from 21-22 June, the move will mean the exhibition will be held at the Fortezza da Basso Exhibition Centre from 12-13 November 2013.
The Rimini Fiera Group is the majority shareholder in BTC through TTG Italia and subsidiary Exmedia which organises it. Rimini Fiera Group’s Chairman Lorenzo Cagnoi said the change in venue and date is part of a project to relaunch and reposition the exhibition, and is supported by the Region of Tuscany.
Cagnoi said the revamped BTC will be designed by a technical committee to draw up “fresh guidelines in line with the latest market requirements”.
Florence was identified by Rimini Fiera as the most suitable venue for BTC in light of the important measures that the Region of Tuscany is implementing to support the meetings industry with the interregional MICE in Italy project to boost the competitiveness of Italy as a destination.
Exmedia and the regional councillor for tourism of the Region of Tuscany have signed a three-year memorandum of understanding, with a view to redesigning and relaunching the show.
“We are pleased with this agreement,” said Cagnoni. “Exmedia and the Region of Tuscany are in complete agreement on the project to relaunch BTC, which will be revamped to meet the new demands of a rapidly-changing market.”
The memorandum of understanding is based around three main undertakings: the return of BTC to Florence, the restoration of the original autumn date and the creation of an expanded Technical Committee with an advisory role that will help design the new show.
The technical committee will consist of Exmedia, Promotoscana, Toscana Promozione (Tuscany’s regional agency for business promotion), Federalberghi Toscana (the association of Tuscany’s hoteliers), the Florence Municipal Council, Florence Convention Bureau, Convention Bureau Italia and Federcongressi&eventi (Italy’s industry operators association).
“Each component of the new Technical Committee will contribute their own knowhow to designing and creating an exhibition that is able to offer market operators real added value. Such a broad and influential steering committee will undoubtedly result in a show with the broadest possible support on the market,” said Paolo Audino, CEO of Exmedia and TTG Italia.
Any conference-related news? Email email@example.com
22 June 12
Leading industry suppliers confirmed as Confex contractors
International Confex has announced a raft of leading suppliers who have won contracts to work alongside the organisers on the show and to showcase their services to the... ...read more
Events at the BIC in 2015 expected to generate £50m
More than 53,000 delegates generating £50m in economic benefit are expected to attend events at the Bournemouth International Centre (BIC) in 2015, according to BH... ...read more
LCS welcomes Ed Bolling back as Chair
London City Selection (LCS) has re-appointed Ed Bolling, GM of Ironmongers’ Hall, to the role of Chair following the departure of Diane... ...read more
Council waves play on for conference centre at Sixfields
Northampton Town Football Club Chairman David Cardoza says a new conference centre development at the Sixfields stadium will help “ensure a bright and successful... ...read more
The QEII Centre appoints new directors
London’s QEII Centre will welcome two new directors early in 2015 in a team expansion and restructuring designed to extend the reputation of the iconic QEII Centre... ...read more