Also visit: mashmedia.net | c-mw.net | exhibitionnews.co.uk | exhibitionworld.co.uk
Search

Italian meetings tradeshow BTC to relaunch

Share
article:
Share on LinkedIn Email Print View
BTC 2012

The Italian meetings tradeshow BTC is set to be relaunched and repositioned in Florence for its 2013 show.
 
Announced at the 2012 show at the Fiera Rimini from 21-22 June, the move will mean the exhibition will be held at the Fortezza da Basso Exhibition Centre from 12-13 November 2013.
 
The Rimini Fiera Group is the majority shareholder in BTC through TTG Italia and subsidiary Exmedia which organises it. Rimini Fiera Group’s Chairman Lorenzo Cagnoi said the change in venue and date is part of a project to relaunch and reposition the exhibition, and is supported by the Region of Tuscany.
 
Cagnoi said the revamped BTC will be designed by a technical committee to draw up “fresh guidelines in line with the latest market requirements”.
 
Florence was identified by Rimini Fiera as the most suitable venue for BTC in light of the important measures that the Region of Tuscany is implementing to support the meetings industry with the interregional MICE in Italy project to boost the competitiveness of Italy as a destination.
 
Exmedia and the regional councillor for tourism of the Region of Tuscany have signed a three-year memorandum of understanding, with a view to redesigning and relaunching the show.
 
“We are pleased with this agreement,” said Cagnoni. “Exmedia and the Region of Tuscany are in complete agreement on the project to relaunch BTC, which will be revamped to meet the new demands of a rapidly-changing market.”
 
The memorandum of understanding is based around three main undertakings: the return of BTC to Florence, the restoration of the original autumn date and the creation of an expanded Technical Committee with an advisory role that will help design the new show.
 
The technical committee will consist of Exmedia, Promotoscana, Toscana Promozione (Tuscany’s regional agency for business promotion), Federalberghi Toscana (the association of Tuscany’s hoteliers), the Florence Municipal Council, Florence Convention Bureau, Convention Bureau Italia and Federcongressi&eventi (Italy’s industry operators association).
 
“Each component of the new Technical Committee will contribute their own knowhow to designing and creating an exhibition that is able to offer market operators real added value. Such a broad and influential steering committee will undoubtedly result in a show with the broadest possible support on the market,” said Paolo Audino, CEO of Exmedia and TTG Italia.
 
Any conference-related news? Email sarah@mashmedia.net

22 June 12

CWT Meetings & Events partners with Cvent
CWT Meetings & Events has signed a partnership agreement with cloud-based enterprise event management platform... ...read more
Telford gets a lift with Excellence Awards win
The Fork Lift Truck Association is to bring its 2015 Awards for Excellence to Telford’s International Centre to mark its 21st anniversary... ...read more
BHM takes on two hotels, saving 35 jobs
Branded Hotel Management (BHM) has signed a contract to run two hotels in Northamptonshire and Yorkshire, safeguarding 35... ...read more
Reed Exhibitions divides Rusbridge’s CEO/Chairman role
Reed Exhibitions has appointed Chet Burchett as Chief Executive Officer of Reed Exhibitions reporting to Mike Rusbridge, who will continue in the role as Executive... ...read more
NATO Summit to contribute significantly to SE Wales economy
The NATO Summit, which takes place at the Celtic Manor Resort, 4-5 September, is expected to provide significant economic impact benefits to business tourism in the South... ...read more

News Archive
Partners & Associations
I.C.C.A
Conference Centres of Excellence
Meetings Industry Association
VENUEmasters
International Confex
Conference and Meetings World
Conference News - Online
Conference News Supplement - Online
Mash Media
Home | News | Features | Blogs | Events Diary | Directory | Subscribe | Print Magazines | Contact Us
© 2008 - 2014 Mash Media Group