Searcys cooks up £500k of business ahead of RCGP opening in Euston

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Event caterer Searcys has already secured £500k worth of event and accommodation commitments for the Royal College of General Practitioners’ (RCGP) new home at 30 Euston Square, despite it not opening officially until 21 September.

Selected guests were given a hard hat tour of the venue 10 May, at which the building was ’topped out’ and progress unveiled on the 300-seat auditorium and 60 meeting rooms.

The Grade II listed building, which cost £34m in 2010, is currently being rebuilt, with many features restored, and will cover over 11,241sqm.

The RCGP’s Dr Colin Hunter, Honorary Treasurer, told CN that a further £38m had been invested in the building project, adding that he was “delighted” with the interest to date. The RCGP, he added, was growing and now home to 44,000 GPs, the largest of the medical royal colleges. He predicted the association would have 50,000 members within five years and needed more meetings space and overnight accommodation.

A new auditorium will hold 300 delegates for conferences and two State Rooms will be able to host 200 guests for dinners and banquets on the fifth floor.

Searcys’ Marketing Director Chris Maddison said the project had got off to “a flying start”, although admitted promoting a venue before it has opened was a challenge.

“It is already clear what a prestigious development 30 Euston Square will be, and the variety of facilities mean that we can cater for all needs, right through from a 300-seat auditorium to 60 individual meeting rooms.

“Alongside that, we have two State Rooms and a roof terrace, and artists impressions of these have already seen the first 30 Euston Square wedding reception booked up.”

Do you have news for CN? Email: pcolston@mashmedia.net

11 May 12

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