Also visit: mashmedia.net | c-mw.net | exhibitionnews.co.uk | exhibitionworld.co.uk
Search

VisitBritain recruits Victoria Beckham for Great campaign

Share
article:
Share on LinkedIn Email Print View
Victoria Beckham Former Spice Girl Victoria Beckham has joined VisitBritain’s campaign to promote British tourism around the world as an international ambassador.
 
Aspart of the promotion, Beckham will shoot a short film to support the tourism body’s ‘Great’ campaign. The campaign will also feature one of Beckham’s fashion designs.
 
"British fashion is a hugely important global industry and our designers have the talent, creativity and skills to rival anywhere in the world,” said Prime Minister David Cameron. "Contributing over £20bn to the British economy each year, our industry inspires. Fashion is a truly great British success story."
 
In related news, VisitBritain says it is set to have a 20 per cent increase of its target of hosted buyers attending its March Marketplace (MAMA) at Wembley Stadium, London.
 
The 180 buyers are expected to attend Day 1 of MAMA, known as the Hosted Buyers Marketplace (HBM). Germany, North America, China, India and the Netherlands make up half of the attendees alongside a range of operators from countries such as Poland, Brazil and the UAE.
 
The higher than expected turnout is seen as a ringing endorsement of the event by Chief Executive of VisitBritain, Sandie Dawe. “The workshop is proving extremely appealing”, she said. “This gives our hosted buyers an opportunity to meet with the maximum number of UK suppliers in one day. This fits well with our GREAT campaign and shows that Britain has enormous global appeal”.
 
As well as VisitBritain, MAMA is partnered by UKInbound, the British Hospitality Association (BHA), the Coach Tourism Council (CTC), the British Educational Travel association (BETA), London and Partners, Visit England, Visit Scotland and Travel GBI.
 
MAMA, 19-20 March, involves two days of one-to-one meetings with international buyers, tour operators, wholesalers and online intermediaries.

Photo: http://www.flickr.com/photos/jingdianmeinv1/4016979078/

Any conference-related news? Email sarah@mashmedia.net

17 Feb 12

Exclusive: Job losses at De Vere Venues as Sunningdale office closes
Conference News has exclusively learnt that De Vere Venues is to close its Sunningdale office with staff either being made redundant or transferring to Principal... ...read more
Busiest month on record for ConferencesGroup
Venue finding agency ConferencesGroup, the umbrella brand for Conferences-UK.org.uk, ConferenceVenues.com and Corporate Desk, has reported its busiest month on record in... ...read more
The Event Hire Company gets on board as LCS supplier
Venue consortium London City Selection (LCS), which includes The Barbican, St Paul’s Cathedral and HMS President 1918, has revealed The Event Hire Company as its... ...read more
Three new recruits for Ampersand Events
Caterer and event organiser Ampersand Events has appointed three new senior employees as part of its plans to grow the business further in... ...read more
RCP to offer exhibition tours as added extra for delegates
The Royal College of Physicians (RCP) is opening its ‘Anatomy of a building’ exhibition as an added extra for event organisers to include in their event... ...read more

News Archive
Partners & Associations
I.C.C.A
Conference Centres of Excellence
Meetings Industry Association
VENUEmasters
International Confex
Conference and Meetings World
Conference News - Online
Conference News Supplement - Online
Mash Media
Home | News | Features | Blogs | Events Diary | Recruitment | Directory | Subscribe | Print Magazines | Contact Us
© 2008 - 2014 Mash Media Group