Also visit: mashmedia.net | c-mw.net | exhibitionnews.co.uk | exhibitionworld.co.uk
Search

VisitBritain recruits Victoria Beckham for Great campaign

Share
article:
Share on LinkedIn Email Print View
Victoria Beckham Former Spice Girl Victoria Beckham has joined VisitBritain’s campaign to promote British tourism around the world as an international ambassador.
 
Aspart of the promotion, Beckham will shoot a short film to support the tourism body’s ‘Great’ campaign. The campaign will also feature one of Beckham’s fashion designs.
 
"British fashion is a hugely important global industry and our designers have the talent, creativity and skills to rival anywhere in the world,” said Prime Minister David Cameron. "Contributing over £20bn to the British economy each year, our industry inspires. Fashion is a truly great British success story."
 
In related news, VisitBritain says it is set to have a 20 per cent increase of its target of hosted buyers attending its March Marketplace (MAMA) at Wembley Stadium, London.
 
The 180 buyers are expected to attend Day 1 of MAMA, known as the Hosted Buyers Marketplace (HBM). Germany, North America, China, India and the Netherlands make up half of the attendees alongside a range of operators from countries such as Poland, Brazil and the UAE.
 
The higher than expected turnout is seen as a ringing endorsement of the event by Chief Executive of VisitBritain, Sandie Dawe. “The workshop is proving extremely appealing”, she said. “This gives our hosted buyers an opportunity to meet with the maximum number of UK suppliers in one day. This fits well with our GREAT campaign and shows that Britain has enormous global appeal”.
 
As well as VisitBritain, MAMA is partnered by UKInbound, the British Hospitality Association (BHA), the Coach Tourism Council (CTC), the British Educational Travel association (BETA), London and Partners, Visit England, Visit Scotland and Travel GBI.
 
MAMA, 19-20 March, involves two days of one-to-one meetings with international buyers, tour operators, wholesalers and online intermediaries.

Photo: http://www.flickr.com/photos/jingdianmeinv1/4016979078/

Any conference-related news? Email sarah@mashmedia.net

17 Feb 12

Leading industry suppliers confirmed as Confex contractors
International Confex has announced a raft of leading suppliers who have won contracts to work alongside the organisers on the show and to showcase their services to the... ...read more
Events at the BIC in 2015 expected to generate £50m
More than 53,000 delegates generating £50m in economic benefit are expected to attend events at the Bournemouth International Centre (BIC) in 2015, according to BH... ...read more
LCS welcomes Ed Bolling back as Chair
London City Selection (LCS) has re-appointed Ed Bolling, GM of Ironmongers’ Hall, to the role of Chair following the departure of Diane... ...read more
Council waves play on for conference centre at Sixfields
Northampton Town Football Club Chairman David Cardoza says a new conference centre development at the Sixfields stadium will help “ensure a bright and successful... ...read more
The QEII Centre appoints new directors
London’s QEII Centre will welcome two new directors early in 2015 in a team expansion and restructuring designed to extend the reputation of the iconic QEII Centre... ...read more

News Archive
Partners & Associations
I.C.C.A
Conference Centres of Excellence
Meetings Industry Association
VENUEmasters
International Confex
Conference and Meetings World
Conference News - Online
Conference News Supplement - Online
Mash Media
Home | News | Features | Blogs | Events Diary | Recruitment | Directory | Subscribe | Print Magazines | Contact Us
© 2008 - 2014 Mash Media Group