Former Spice Girl Victoria Beckham has joined VisitBritain’s campaign to promote British tourism around the world as an international ambassador.
Aspart of the promotion, Beckham will shoot a short film to support the tourism body’s ‘Great’ campaign. The campaign will also feature one of Beckham’s fashion designs.
"British fashion is a hugely important global industry and our designers have the talent, creativity and skills to rival anywhere in the world,” said Prime Minister David Cameron. "Contributing over £20bn to the British economy each year, our industry inspires. Fashion is a truly great British success story."
In related news, VisitBritain says it is set to have a 20 per cent increase of its target of hosted buyers attending its March Marketplace (MAMA) at Wembley Stadium, London.
The 180 buyers are expected to attend Day 1 of MAMA, known as the Hosted Buyers Marketplace (HBM). Germany, North America, China, India and the Netherlands make up half of the attendees alongside a range of operators from countries such as Poland, Brazil and the UAE.
The higher than expected turnout is seen as a ringing endorsement of the event by Chief Executive of VisitBritain, Sandie Dawe. “The workshop is proving extremely appealing”, she said. “This gives our hosted buyers an opportunity to meet with the maximum number of UK suppliers in one day. This fits well with our GREAT campaign and shows that Britain has enormous global appeal”.
As well as VisitBritain, MAMA is partnered by UKInbound, the British Hospitality Association (BHA), the Coach Tourism Council (CTC), the British Educational Travel association (BETA), London and Partners, Visit England, Visit Scotland and Travel GBI.
MAMA, 19-20 March, involves two days of one-to-one meetings with international buyers, tour operators, wholesalers and online intermediaries.
Any conference-related news? Email firstname.lastname@example.org
17 Feb 12
Nick de Bois MP urges events industry to take on more apprenticeships
’Apprenticeships are a key part of the government agenda, but there are not enough apprenticeships in the events industry as a whole, events minister Nick de Bois... ...read more
Karren Brady delivers keynote at Confex
Karren Brady’s six-point plan for business success was the highlight of her keynote speech on day one of International... ...read more
RenewableUK confirmed as Exhibition Centre Liverpool’s first conference
RenewableUK will be the first conference to take place at Liverpool’s multi-million pound exhibition centre in October... ...read more
Record attendance at London City Selection Fam weekend
Venue consortium London City Selection has reported record attendance at its Pinstripes and Pearls themed annual agent experiential event, which took place 7-9 March.... ...read more
Donal MacIntyre entertains at Confex Industry Leaders’ dinner
More than 30 meetings and events industry leaders gathered for a special eve of Confex dinner at the Hilton London Olympia (11... ...read more