Also visit: mashmedia.net | c-mw.net | exhibitionnews.co.uk | exhibitionworld.co.uk
Search

VisitBritain recruits Victoria Beckham for Great campaign

Share
article:
Share on LinkedIn Email Print View
Victoria Beckham Former Spice Girl Victoria Beckham has joined VisitBritain’s campaign to promote British tourism around the world as an international ambassador.
 
Aspart of the promotion, Beckham will shoot a short film to support the tourism body’s ‘Great’ campaign. The campaign will also feature one of Beckham’s fashion designs.
 
"British fashion is a hugely important global industry and our designers have the talent, creativity and skills to rival anywhere in the world,” said Prime Minister David Cameron. "Contributing over £20bn to the British economy each year, our industry inspires. Fashion is a truly great British success story."
 
In related news, VisitBritain says it is set to have a 20 per cent increase of its target of hosted buyers attending its March Marketplace (MAMA) at Wembley Stadium, London.
 
The 180 buyers are expected to attend Day 1 of MAMA, known as the Hosted Buyers Marketplace (HBM). Germany, North America, China, India and the Netherlands make up half of the attendees alongside a range of operators from countries such as Poland, Brazil and the UAE.
 
The higher than expected turnout is seen as a ringing endorsement of the event by Chief Executive of VisitBritain, Sandie Dawe. “The workshop is proving extremely appealing”, she said. “This gives our hosted buyers an opportunity to meet with the maximum number of UK suppliers in one day. This fits well with our GREAT campaign and shows that Britain has enormous global appeal”.
 
As well as VisitBritain, MAMA is partnered by UKInbound, the British Hospitality Association (BHA), the Coach Tourism Council (CTC), the British Educational Travel association (BETA), London and Partners, Visit England, Visit Scotland and Travel GBI.
 
MAMA, 19-20 March, involves two days of one-to-one meetings with international buyers, tour operators, wholesalers and online intermediaries.

Photo: http://www.flickr.com/photos/jingdianmeinv1/4016979078/

Any conference-related news? Email sarah@mashmedia.net

17 Feb 12

SECC and SSE Hydro boss on stage at Business Week event
Glasgow business figures received a unique insight into the growth of the Scottish Exhibition Centre campus and its impact on the city at a recent event hosted by... ...read more
Eventbrite shares event tips for small business at Campus London
Eventbrite and General Assembly last week teamed up to put on an event at Campus London called ‘Event Marketing For Startups and Small... ...read more
Keith Prowse to provide hospitality for Investec Derby
Hospitality provider Keith Prowse is adding The Investec Derby Festival to its roster of official hospitality appointments. The four-year contract is worth... ...read more
LHVA and Leeds Beckett University launch mentoring scheme
Leeds Hotels and Venues Association (LHVA) has partnered with the School of Events, Tourism and Hospitality at Leeds Beckett University to develop a Mentoring Programme.... ...read more
Sundial Group highly commended for service excellence
Northamptonshire-based conference venue specialist Sundial Group has been Highly Commended for Service Excellence at the 2014 Midlands Family Business... ...read more

News Archive
Partners & Associations
I.C.C.A
Conference Centres of Excellence
Meetings Industry Association
VENUEmasters
International Confex
Conference and Meetings World
Conference News - Online
Conference News Supplement - Online
Mash Media
Home | News | Features | Blogs | Events Diary | Recruitment | Directory | Subscribe | Print Magazines | Contact Us
© 2008 - 2014 Mash Media Group