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Altitude 360 to provide New Balance’s hospitality for London Olympics

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Westminster-based events space Altitude 360 has signed a “significant” deal with US sports footwear company New Balance to provide its corporate hospitality for the whole of the London 2012 Olympic period.
 
Manchester-based event management company Definitive Events chose the venue, part of Altitude London in Millbank Tower, for its client New Balance. The agency will be managing New Balance’s programme for the whole of the London 2012 Olympics. Definitive Events has a long standing relationship with New Balance and managed their programmes at Beijing 2008 and Athens 2004 Olympic Games also.
 
“New Balance and Definitive Events had very specific requirements when it came to organising a venue for our corporate entertaining during the 2012 Olympics,” Senior Manager at Integrated Channel Marketing at New Balance, Kevin Tripp, said. “Altitude London, with its views and offering, ticked all the boxes and more.”

Altitude London’s other event spaces still have availability for the Olympic period.
 
Altitude London was the host venue for Mash Media’s Industry Christmas Party in December 2011.
 
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