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Banks Sadler looks forward with rebrand

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Event management agency Banks Sadler has undergone a corporate rebrand, including a new website and new logo to replace the old one of 29 years.

“We felt our visual language didn’t quite reflect the creativity and dynamism which is now an integral part of our offering,” said CEO, Leigh Jagger. “It was important for us to retain the strength of the Banks Sadler name, that has come to represent quality and professionalism, but we were also keen to better represent the team, services and the forward thinking company we are now in 2010.”

“The soft launch was executed to all staff at our company conference a few weeks ago,” Marketing Manager Nicola Sykes tells CN.

Recent account wins include the Boehringer Ingleheim account for event management, as well as a large pharma supplier on an EMEA basis. This year the agency also retained Aviva, BPP and Santander after full market tenders.

Banks Sadler also won the global venue find supplier tender for Alstom, which includes activity in 60 countries.

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