Singapore sling for Grass Roots
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Grass Roots is looking to open an office in Singapore by January 2011.
The strategy follows the full service event agency’s opening of a New York office in April and, says MD Des McLaughlin “is designed to strengthen Grass Roots’ support of its financial clients in their key regions”.
“We’ve found both in New York and Singapore there is a distinct lack of specialist companies who really know how to manage clients’ meetings spend,” says McLaughlin. “We are, therefore, looking to expand our offering to our clients who also run meetings and events from these locations. New York has been a great success story since its opening: it is ahead of its financial targets and has won many client accounts since opening. We expect Singapore to have a similar impact.”
The Singapore office will be in The Concourse in Beach Road and will be managed by Lisa Hopkins who previously headed up CiEvents in Auckland and was also Regional Head of Meetings and Events in Singapore for Carlson Marketing.
“Lisa will start with a small team which will expand in line with projected growth,” McLaughlin tells CN.
“We look after a large number of training programmes in Europe which also take place in South East Asia and the USA and so we are looking to take our best practice and replicate it in these regions,” McLaughlin explains. “Europe is now quite advanced in the way companies’ procure meetings and these regions are now showing a real desire to adopt these practices.”
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