Glasgow Model, craftwork of SECC and GCMB to share organiser risk
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No pain, no gain could be the new motto for a new entrepreneurial approach to events by The Scottish Exhibition + Conference Centre (SECC) and Glasgow City Marketing Bureau (GCMB). The organisations are putting their necks on the line to share event organisers’ pain and gains with the launch of what they claim is the first venue support model of its kind.
Known as ‘The Glasgow Model’, the project is a collaboration between the SECC and the GCMB.
SECC Director of Sales, Ben Goedegebuure, says the initiative is a direct response to concerns raised by clients worried about delegate numbers. “We wanted to offer a way to reduce the risk to our client whilst sending a confident message from the destination that we can deliver on delegates.
“As a destination we’re set up to help organisers boost attendance using the resources and connections we have throughout the city. The Glasgow Model is an extension of a unique collaborative approach that has already put Glasgow on the map as a world class events destination.”
GCMB Chief Executive Scott Taylor adds that the Glasgow Model is “incomparable” to other cities’ schemes and “a unique commitment to a jointly shared business strategy with the conference organiser. We explicitly understand the importance of reputation and brand, and have a clear responsibility to deliver success through creating equity and profit for the association”.
Taylor claims the model “will set the pace of change in the industry”.
1 Sept 10
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