Expanding Relais and Chateaux reports sales up 29%
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High-end hotel group, Relais and Châteaux, has reported a 29 per cent growth in sales. The new figure of €70m includes its central reservations sales and gift certificates.
Central reservations increased bed nights by 38 per cent, with an average rate of €830 per reservation. Average stay is 2.3 nights.
“A recent study by Barcelona-based consulting firm THR confirmed that we have one of the highest customer loyalty rates in our sector,” says group CEO Jacques-Olivier Chauvin. “For member properties there was an average return-on-investment valued at €25 for every euro invested,” the CEO added.
The hotel group launched its iPhone application (app) in March 2010. It has been downloaded 45,000 times internationally. With the app, travellers can access multiple services including the geo-location of member properties, display of availabilities, itineraries proposed with Google Maps and a telephone tab to contact a property directly.
Relais and Châteaux represents 480 hotels and restaurants in 58 countries and its board of directors has approved another 30 properties in six new countries.
3 Aug 10
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