MIA Q2 snapshot sees growth in day and 24-hour conferences
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The Summer Meetings Industry Association Pathfinder Report confirms a gradual growth in day conference and 24-hour conference and events business.
The sixth quarterly industry MIA snapshot suvey notes that 60 per cent in each type of meeting surveyed are claiming that business has either stayed the same or is now increasing.
A total of 315 meeting industry organisations were surveyed; two-thirds were venues and a fifth, buyers, with suppliers and destinations making up the rest.
For most, rates achieved have stopped falling, with 72 per cent claiming they are unchanged or have increased. There is disparity between the views from venues and from corporate buyers on rate levels, with 74 per cent of venue respondents claiming they are unchanged or increased against 86 per cent of corporate buyer respondents.
In previous Pathfinder reports, when asked what is the greatest challenge facing your business, ‘improving/increasing yield’ has been cited most often as the greatest challenge by respondents. However, with the new government committed to making public spending cuts, this has been knocked into second place and ‘reduction in public sector spending’ takes precedence, with 65 per cent citing it as their greatest challenge.
MIA chief executive Jane Evans says the responses to the latest report, “show 80 per cent of buyers in the charity/association/not-for-profit corporate buyers sector are aware of AIM and 100 per cent state that their decision to use a venue would be influenced by an accreditation scheme like AIM”.
There is also confirmation in the latest report that average delegate numbers have reached a plateau, just 26 per cent reporting an increase equal to or greater than 10 per cent in day conference delegate numbers and 10 per cent for 24-hour conferences.
Staffing levels and the investment venues are planning to make demonstrate that the recovery, albeit gradual, is enduring, with 82.2 per cent indicating staffing levels will stay the same or increase and 71 per cent planning investments greater than £100,000.
Destination respondents, questioned about resources they have to support business tourism said 75 per cent had budgets of less than £50,000 and three-quarters also expected budgets to be lower next year.
Subvention was revealed to be included in the budget by just 13 per cent of respondents.
2 Aug 10
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