ICC Birmingham hosts Aston Villa kit launch

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Premiership football club Aston Villa launched its new kit for the 2010-2011 season at The ICC Birmingham.

A giant kit was unveiled across the front of the building, which featured as a backdrop to the launch activity taking place in Centenary Square, and provided post-event hospitality for players, club executives and media.

The ICC general manager, Geoff Fenlon, said: “The West Midlands has a great football heritage, the calibre of players and teams in this region is fantastic and I am very proud that Aston Villa chose The ICC as the venue to showcase their new kit.”

19 July 10

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