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HelmsBriscoe goes big in Birmingham

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Birmingham plays host, 22-24 September, to the biggest ever European gathering of global meetings agency HelmsBriscoe.

Sixty international delegates from HelmsBriscoe will hold their European conference at The Belfry Hotel & Resort, which recently underwent a £26m refurbishment. It will be the first time HelmsBriscoe has held its conference in the city.

HelmsBriscoe has 1,200 associates based in over 55 countries who collectively placed 33,000 meetings and booked 4.6m room nights last year.

During their stay in Birmingham, delegates will enjoy a tour of the NEC and visit the new £150m integrated destination leisure complex Resorts World, due to open in 2015, as well as enjoying dinner at Warwick Castle’s Kingmaker’s Medieval Banquet.

Director of Marketing Services at Marketing Birmingham, Emma Gray, which operates the city’s business tourism programme Meet Birmingham, said: “Hosting HelmsBriscoe’s European Conference is a major coup for Birmingham. It is a priceless opportunity to showcase our popular facilities and attractions to some of the industry’s most influential professionals, so that they are inspired and encouraged to recommend the region as a meeting destination for their clients.”

Lynn Hood, Managing Director of The Belfry, said the HelmsBriscoe conference provided a “fantastic opportunity” to showcase the ‘new’ Belfry. “We hope attendees find the time to balance business with pleasure and enjoy our world class leisure facilities whilst they are here.”

Founded in 1992, HelmsBriscoe is the highest volume purchaser in the meetings and event industry.

HelmsBriscoe Vice-President, Shawn Pisani, said: “As our European business grows in terms of team members and booking volume, this is a unique opportunity to introduce our associates to Birmingham as a destination - one that some of them might not currently be familiar with.”

Birmingham is preparing for one of its busiest years in over a decade with “15 in ’15” - 15 highlights of Birmingham’s busy calendar for 2015. These include the completion of the £600m redevelopment of New Street Station, the £26m refurbishment of live entertainment venue the National Indoor Arena (NIA), the opening of the new £127m Midland Metro line in Birmingham city centre and next autumn’s Rugby World Cup, which comes to Villa Park.

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