Data Manager - Publishing Sector - Permanent - Central London
Salary: £25,000 - £30,000 per annum
A growing B2B publisher based in Wimbledon, is looking to appoint a Data Manager to join their team and take on responsibility for the companies data across a range of print and digital products.
The successful candidate will have at least 3 years database experience within a circulations or subscriptions role, with a results-focused approach and excellent team-working skills. The role will suit a candidate with strong attention to detail, and who is comfortable with numbers, in order to be able to work with reader mailing lists and the analytics surrounding marketing campaigns.
The Data Manager will work closely with other Management to understand business requirements of the database. You'll be responsible for implementing processes that will deliver data in the right quantities, ensuring data build and refresh delivers accurate, targeted, coded data to support marketing plans. In addition to developing the processes and data strategy, you'll manage a team of 2 Data Executives. You will be responsible for keeping all the companies data clean and in good order and will lead on projects to maintain it in this order, so excellent planning, management and organisation skills are a must.
Coordinate the distribution process for three B2B monthly magazines, three quarterly B2B magazines, six annual directories/listings guides, one bi-monthly consumer magazine
Compile mailing lists for all of the above
Manage and keep up to date all of the data for the above
Prepare annual ABC circulation audits
Data profiling, manipulation and audience segmentation for internal and external clients
Oversee the development, maintenance and research strategy for the directories
Manage, maintain and develop the listings across three listings websites
Manage, maintain and develop sales CRM system
Liaise with Circulation Manager to ensure success of data driven marketing strategies.
Liaise with Portfolio Directors to maximise opportunity from data.
Key Skills and Experience:
Experience of the B2B publishing sector would be an advantage.
Proven success in database management, including data profiling, manipulation and audience segmentation, and experience in creating and using spreadsheets and reporting tools is essential
Excellent organisational and prioritisation skills, with a keen eye for detail and superior analytical skills
Knowledge of email marketing software tools would be an advantage, with experience of direct marketing tactics in all channels and email, online and print promotions
Understanding of, and keen interest in, harnessing web/email marketing opportunities to generate audience data
A self-starter, with initiative to make decisions and overcome problems
A team-player, keen to contribute, share learning and learn from others
Strong grasp of all Microsoft Office applications, and the ability to learn new tools quickly and accurately
Educated to degree level or equivalent, preferably with marketing/business related qualifications
*This is an urgent and important hire for my client and interviews could start as soon as next week*
If you are interested please click the Apply Now button below or send your updated CV to firstname.lastname@example.org.