It's another Triumph for drp
With the help of full service agency drp, Triumph Motorcycles has launched five new motorbikes on their recent global press tour which went underway in November 2017 and concluded in February 2018. The bikes launched were the Speed Triple, Tiger 800, Tiger 1200, Bonneville Speedmaster and the Bonneville Bobber Black across four locations, Almeria, Marbella, San Diego (Carlsbad), and Marrakesh, for approximately 80 - 120 press per event.
The tour’s main purpose was for the press to preview each bike and write an article on their reviews for their publication. The tour was also aimed to create the best and most memorable experience when riding one of Triumph’s bike’s. Each bike was presented to the press in a separate location, and each group was given the opportunity of a lifetime to experience the new bikes by going on a personal bike ride bespoke to everyone.
drp supported Triumph by providing the location scouting, global and ground logistics, accommodation, route management, food & beverages, AV support and creative designs for each event.
With this, drp also helped Triumph with their factory visitor centre launch at their headquarters in Hinckley, Leicester prior to the launches. This was done by building a real-life experience within their factory to showcase the new bikes to the public.
Gareth Bright, marketing events manager at Triumph commented: “The press launch was truly phenomenal. We are so proud that our collaborative vision came to life – down to every last detail. We have received nothing, but positive reviews and we anticipate further collaborations with drp.
Nick Ruffles, account director for Triumph Motorcycles added: “I am ecstatic with the success of the press tour launch. We wanted to create an out of the ordinary experience of which we have gladly achieved. The team worked very hard to make this event for Triumph come to light and we look forward to working on future events.”