Going virtual: hybrid events

Share
article:
Share on LinkedIn Email Print View

Hybrid is here to stay, says Richard John.

If you have wondered why I forgot your birthday, it’s because I have been outrageously busy, criss-crossing the globe, spreading my charm, wit and charisma, and filling the breach of the curmudgeonly snide, yet strangely attractive, void left by the demise of House, MD.

And while there have been a variety of projects, the one constant theme seems to be the world of virtual and hybrid events. Yes, the future is that some of your audiences are going to engage with you from a different location; and no, that’s not just a webinar or the family videocamera stuck forlornly in a corner and the results cobbled together by a smart six-year-old.

Let me fill you in. I’ve been working with a team of bright young things on behalf of Meeting Professionals International (MPI), to research the market for such events, and produce useful research reports, case studies, How To guides and even a glossary of terms. If you’re an MPI member (smart move) you’ll have received a copy for free and if not, put your hand in your pocket, it’s worth paying for.

And, after a rushed but pleasant weekend in Minnesota, our musings on hybrid events are ready to go (or, by the time this is published, will be taking the meetings world by storm). Lots of insights, revelations, in depth interviews and maybe just a few warnings.

But, just to tease you with one little morsel; our research shows that the fear some planners have that ‘going virtual’ will cannibalise the face-to-face element of the event is, frankly, rubbish. There is no correlation so you have my permission to head-butt the next client or colleague who makes such a comment. Your face-to-face market will attend your event, come what may. Those who choose to watch remotely, live, on their own, with a group, or at some point in the future because you’ve captured everything, make their decision based on a myriad of drivers over which you have no control.

And here’s a fine example; I’ve just recorded 10 lots of 30-minute sessions for The Media House
to deliver to you as webinars. I’m talking about negotiation, logistics and risk management, all good stuff. And I recorded it from my office, with my feet on the table, and a mug of tea in my hand. And there’s a good chance I was naked during some of those recordings.

Sadly, you don’t get to see me in the flesh, but you can hear my voice and see my slides from the comfort of your office, or home (get naked with me, if you desire). You can have me - as they say, anywhere. Works for me!

Any comments? Email conferencenews@mashmedia.net

17 Sept 12

Believe in the best
The variety of faith-based venues offers rich pickings for organisers - but while many will call, not all will be chosen. John Keenan... ...read more
Central Hall Westminster
Brief encounter...
Jonathan Taylor, director of photography at Aniseed PR, shares his thoughts on creating the perfect event photography... ...read more
event photography
Meet in the Midlands
Starting at a refurbished rail gateway to Birmingham, we travel around the Midlands and get a regional flavour of the kinds of investments being made in conferencing in... ...read more
ICC library
Spring forward
As the days grow longer and the nights become lighter, outdoor venues are blossoming. John Keenan... ...read more
Donnington
Making a case for corporate entertaining
Corporate hospitality is on the radar like never before. The sector continues to perform well with standards increasing across the board, thanks in part to a tightening... ...read more
queens
A scientific approach
Nick Brooks-Sykes, is Manchester’s new(ish) tourism chief and is keen to build on the momentum for business from visiting delegates from the UK and abroad. He... ...read more


Features Archive
Partners & Associations
I.C.C.A
Conference Centres of Excellence
Meetings Industry Association
VENUEmasters
International Confex
Conference and Meetings World
Conference News - Online
Conference News Supplement - Online
Mash Media
Home | News | Features | Blogs | Events Diary | Recruitment | Directory | Subscribe | Print Magazines | Contact Us
© 2008 - 2015 Mash Media Group