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Iain Wallace

Iain Wallace
Head of Innovation at real-time interactive engagement company Lumi

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26 Feb 15

Twitter turnaround

Many people started to write off Twitter last year as reports emerged of it’s growth beginning to slow - only four million new users in the last quarter.

Fast forward just three months and Twitter is once again the darling of Wall Street with it’s current share price running 50 per cent higher than back in December and a monthly user base of 288m, up 20 per cent on last year.

This goes to show the speed of change in developments and opinions within the tech sector and serves as an example in how popular social media is and will remain. Here we have an example of a platform that is continuing to grow even when the number of options available to users is increasing exponentially.

You can almost guarantee your attendees are using social media and probably Twitter, so if you are choosing not to engage on this platform you are unnecessarily missing out. Don’t force your attendees (either physical or remote) to adopt a new piece of technology without a good reason and don’t discourage them from using their own devices as they would at home. Don’t change behaviours - embrace them!

Any comments? Email Zoe Vernor

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