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Yvette Bradley

Yvette Bradley
General Manager at 30 Euston Square

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29 Oct 14

Simple steps to sustainability

As event organisers and planners place greater emphasis on reducing their environmental impact, venues across the globe have introduced numerous measures to reduce their carbon footprint.

From rain water harvesting, to intelligent heating controls and sensory lighting systems, today’s venues are investing in the latest green technology to enable them to host events which can support both their own, and their clients’ CSR guidelines.

Yet there are also more basic measures that event organisers can take to up their sustainability credentials:

1. Over-catering is unfortunately a common occurrence in the industry, with food wastage providing a quick-fire way to undo any other sustainable considerations you’ve made for the event. Event organisers are always keen to provide multiple options for their delegates when it comes to food choice, but if you’re serious about reducing wastage consider going back to basics with one meat and one vegetarian option with healthy salads and sides – cooked and presented right, your guests will still be spoilt for choice.

2. Go paperless. With today’s technology, there’s no need for heaps of glossy brochures and print collateral. Write menus on chalkboards instead of printing them on paper, utilise plasma screens for information, use ‘human signage’ to direct delegates and create web apps in place of traditional hand-outs. Not only are these measures more environmentally friendly, but they’ll also save time and money so that you can focus your resource on organising other aspects of the event.

3. Use seasonal, local produce. If we use producers and suppliers within our local area, food miles are kept to a minimum and we will be supporting our local community at the same time. Our menus point to representative farmers and producers to support British agriculture. We also serve Fairtrade tea, coffee and sugar to ensure that global producers are getting a fair deal.

4. Location, location, location. We encourage people to walk to the venue or use public transport by providing detailed information about local train/bus stations along with easy to use directions and maps. Even though we are in a highly visible and easily accessible location, we have an integrated Google Maps tool on our website for a quick and efficient A to B for delegates to use via multiple methods of travel so they can see how to get to the event from a specific location.

5. Save Energy. At 30 Euston Square the lighting control system uses PIR (Passive InfraRed) sensors so the lights remain off until it senses someone’s presence. Yet there are other more simple ways to save energy; when rooms are not in use ensure that lighting, heating and air conditioning are all switched off, with evening events and receptions reduce the requirement for artificial lighting and use LED lights where possible as this can reduce your carbon footprint by more than 70 per cent.

Any comments? Email Zoe Vernor
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