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Ireland’s €1bn business travel strategy

Tourism Ireland has joined the Meetings Industry Association (MIA), as part of a strategy to bring €1bn to the country’s economy.

As the founder of Accredited in Meetings (AIM), the only meetings industry standard endorsed by VisitBritain, the MIA will offer Ireland’s venues the opportunity to become fully accredited under this scheme.

David Boyce, deputy director for Great Britain at Tourism Ireland, says: “Tourism Ireland is a leading business destination and membership of the MIA reflects our commitment to engage with the industry and our buyers. The MIA provides unrivalled access to research, networking and benchmarking with other destinations, and gives added value to our partner venues.”

10 Mar 10

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