An international seminar that Ground:zero was involved in in Valencia last year was headlined by four keynote speakers. The video recordings of their presentations were combined with their PowerPoint™ presentations to produce a seamless web video that was up on the client’s site within days.
One technology development from which many clients have been enjoying benefits is the reducing cost of high quality professional LED theatrical lighting. Now a medium-sized event can have top class lighting previously affordable only for a large meeting. Different lighting can now also be used in unusual venues without three-phase electricity supply and has become more economical and ecological: it consumes one tenth of the power.
In the area of sound, government regulation is about to force change. The government is reclaiming Channel 69 and, from 2012 all licensed UHF radio microphones will be run on Channel 38. This is going to make a lot of equipment obsolete, or at least mean servicing to change it to the new channel.
Many sound mixing desks sold now are digital, rather than traditional analogue units. This technological advancement allows desks to be smaller and can add more features including USB outputs, which can facilitate a very easy MP3 recording of the main mix, something of particular interest to many conference clients.
“My clients value this ability to translate or transcribe the content for reference at a later date,” says independent event organiser Karen Rolfe.
The pace of change is accelerating and, as clients see what can be achieved, it will continue to accelerate and the application of new techniques spread further. Over the next three years we should see significant developments in the way clients and production companies make greater use of the exciting capabilities.
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