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Glasgow’s conference kiss

The Glasgow City Marketing Bureau says that the Team Glasgow approach is paying dividends.

The close working partnership between private and public sector has helped establish Glasgow as one of the UK’s leading destinations for conferences and major events.

From identifying potential conferences years in advance to lobbying associations, marketing the city and organising site visits through to secondary marketing and civic receptions, key industry players in Glasgow are working in close partnership to make things easy for organisers.

More than 300 businesses servicing the conference industry are members of Glasgow City Marketing Bureau’s Convention Bureau. This network assists conference committees in the tendering process and GCMB’s Conference Accommodation Booking Service allows organisers to block book rooms.

The Team Glasgow approach, perfected when the city successfully bid to host the 2014 Commonwealth Games, has allowed the city to react quickly in difficult times.

This year, leading Glasgow hotels, supported by GCMB, launched a value-added package to make Glasgow even more competitive to conference organisers during the credit crunch.

For residential conferences of more than 250 in 2009, delegates will get a free Burns Supper of haggis, tatties (potatoes), neeps (turnips), whisky and a piper. And throughout this year and 2010, new residential conferences of any size will receive a free alcoholic or soft drink for delegates and partners of delegates will get free accommodation.

Team Glasgow has a proven track record: four conferences, the World Congress on Pain, the International Confederation of Midwives, the International Astronautical Congress, and the European Sleep Research Society conference, attracted record numbers of delegates.

Chairman of the World Congress on Pain, Sir Michael Bond, said: “Considerable credit for the high degree of success of (the conference) must go to the City Marketing Bureau which provided superb support both before and during the event.”

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