The holidays are typically the busiest time of year for event planners. As you wind down from your 2017 events, it’s never too soon to be thinking about the ways you can make your 2018 events even bigger and better. Whether you are a resolution-fan or not, CN connected with Eventbrite again to share three event trends to resolve and test out this year.
Millennials are shaping the event economy
Whether or not you roll your eyes when you hear the term millennial, the fact is this demographic now makes up one third of the population and their particular tastes, spending habits, and lifestyle choices affect many industries, including the event economy. While people may assume that millennials prefer to sit on their smartphone instead of attend events, the statistics tell a different story. A research report about millennials and live events shows that three out of four millennials would rather spend money on an experience over buying an item.
The shift to wanting experiences over items is great news for event planners. However, it also makes event promotion and logistics difficult since this shift means that more events will be planned to meet the demand and it’ll be difficult to get your event to stand out from the rest. Looking forward to events in 2018, consider testing these three event trends to make your event rise above the rest.
1. Create a multi-faceted experience
Many event-goers attend events because they crave a feeling of togetherness and connection off of social media. It may seem counterintuitive to the stereotypes that plague technology-savvy millennials, but in-person attendance fuels online sharing since 73% of millennials say that attending a live event is a way to express their beliefs and personality online.
So what is a multi-faceted event? Music festivals are a perfect example – across the Atlantic, consider North Carolina’s Moogfest, a music festival which introduced a protest stage in 2016 for workshops, installations, and discussions around the current political climate. Music festivals have been adding interesting elements to their lineup for years to draw in a wider audience. When people are able to attend a music festival while also taking in art, activism, food and drinks, and many other activities, they’re likely to return to your event because they can interact with many of their passions in one place while creating great social media fodder and expanding their cultural perspectives.
2. Interesting venues
When people picture events and conferences, no longer are people picturing hotel conference rooms. To meet the demand for multi-faceted events, planners are choosing non-traditional venues to generate interest, provide comfort, and meet demands of attendees. In 2017, the demand for nontraditional spaces rose by 3.8%.
Non-traditional spaces also make event logistics an interesting challenge. Tommy Goodwin, director of field operations at Eventbrite, says: “There is no set “ormula for on-site logistics— every festival is unique.” However, Goodwin shares his three main steps to a successful event logistics strategy, especially in a non-traditional space, in his Event Logistics Strategy guide. By identifying your requirements, choosing your resources, and executing using day-of best practices, you can turn any space into an event space for your attendees.
3. Invest in event technology
Attendees also crave technologically savvy events.
Consider investing in RFID (radio-frequency identification) wristbands for your event. RFID bands have been at music festivals for years, but they can improve the experience at your food festival and your art fair. RFID wristbands can speed up entry lines and can allow people to make purchases without using cash or cards. The experience can help attendees and vendors alike.
Event apps can help make navigating your event a breeze while also offering a customized experience. With an app, attendees can create their own schedule, learn information about upcoming acts and surprises through push notifications, and be exposed to other attendees’ photos and social shares.
Artificial Intelligence, or AI, is a part of our everyday lives more than most people realize. Some events today are utilizing AI to run chat bots to answer attendees’ questions, and some are using it with their event apps. When an attendee signs into the event app with their social media account, AI is working to make personalized recommendations for things to do at your event based on the likes and activities of the attendee on their social media.