By Freya Vaughan, marketing & events officer at Murray Edwards College, Cambridge
How many meetings have you been to where the refreshment breaks provide the usual coffee, tea and pre-packaged biscuits? Why not consider more creative alternatives?
We are always hearing about making meetings more memorable, especially in a crowded marketplace with venues competing for valuable business. Offering inspiring, fun or seasonal choices for refreshment breaks can be a real differentiating factor – adding to the delegate experience.
In general people love food and as well as simply providing nourishment, it is increasingly seen as a vital factor in an event’s success, both in terms of making the event different and helping to meet sustainability targets. Breaks can be used as a welcome pause from the more formal parts of the meeting and creative choices can also be a talking point, helping to break the ice on arrival and in networking sessions.
So when the delegates take a break why not delight them with something different?
- Homemade Iced Coffee – a new way to give delegates the caffeine fix with a choice of almond, soya or dairy milks
- Silky smoothies made from fresh fruit
- Unexpectedly delicious vegan options – such as ‘raw bites’, often made with nuts and dates that also increase energy
- Waffles with maple syrup and blueberries
- Seasonal snacks – for example, mince pies in winter, hot cross buns in spring, strawberries and cream in summer and mini pumpkin pies in autumn!
- Home-flavoured savoury popcorn – such as our paprika and fennel flavour
- Indulgent, delicate petit fours
- Luxurious hot chocolate – a comforting drink, perfect for cold weather days
- Iced doughnuts – not just for kids!
- Or if your delegates love a biscuit, go for homemade cookies instead – fresh, no preservatives and no packaging waste.
So whatever your meeting, it’s worth thinking outside the refreshment box to provide a break with a difference – and one that your delegates will remember.