As Scotland prepares to celebrate the Year of Young People 2018, Edinburgh is claiming to be the hotspot of choice for millennials and Gen Z, having been named Best UK Destination for Young People in the British Youth Travel Awards.
Hosted by BETA (British Educational Travel Association), the British Youth Travel Awards shine a light on the youth travel sector, recognising the destinations, businesses and organisations who successfully contribute to the industry.
Marketing Edinburgh says the city’s beauty, rich history, festivals and popular nightlife, have helped it build a global reputation as an Instagram-worthy destination that youngsters are both passionate about living in and eager to visit.
The younger generation makes up just under a quarter of the city’s population.
The Year of Young People is a Scottish government-led initiative to deliver an engaging and inspiring programme of events, activities and ideas, celebrating Edinburgh’s young personalities, talents and achievers.
John Donnelly, chief executive of Marketing Edinburgh said: “There is no better way to prelude Edinburgh’s planned celebrations for the Year of Young People 2018 than by winning this prestigious award.
“The capital is bursting with ambitious youths and we’re excited to create a platform for this generation to shine in 2018. Watch this space.”
The latest award follows the announcement last month that Edinburgh was also voted the Best UK City Break for Families in the Family Traveller Awards.