AMR International confirms registration supplier

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Events industry strategy consultancy AMR International has confirmed that Visit by GES and Poken by GES will be the official registration and engagement technology products for its leadership conference, Transform Europe, on 6 December.

AMR International has continued its partnership with GES, to provide registration and engagement through its technology suite, following the success of the smart event platform at Transform USA earlier this year. The technology suite, which combines Visit event registration, intelligence, and measurement with Poken Near Field Communication (NFC) and touchpoint technology, drives the visitor engagement and behaviour-based insights, in real time.

Denzil Rankine, executive chairman of AMR International, said: “We are running Transform Europe to inspire event organisers to create strategies that will develop their competitiveness through data, analytics and digital. Visit and Poken registration and visitor engagement technology was a huge success at Transform USA and will serve as the perfect catalyst for the overall theme of the event.”

Jason Popp, executive vice president, international at GES added: “Event organisers are eager to use data to drive profitability and ROI while providing a frictionless customer experience. Transform Europe is set to give its C-suite attendees a strategic view of data and digital approaches. We are excited for GES to partner with AMR International by providing Visit and Poken on this event and demonstrate the power of a truly connected event experience.”

Martin Fullard

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Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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