By Stevie Brown, VisitAberdeenshire
Aberdeen is in the process of futureproofing itself as one of the top meeting locations in the UK, thanks to superfast digital connectivity and a new state-of-the-art convention centre. The North-east of Scotland is leading the way in the implementation of technology in the UK meetings market, and has heavily invested in its connectivity and digital infrastructure, making it Scotland’s first gigabit city. The modern full fibre network delivers unlimited bandwidth and transformational gigabit speeds to thousands of businesses in Aberdeen.
This advancement allows event organisers to create a better-connected and user-friendly delegate experience, where it is possible to seamlessly integrate technology at the heart of events, from mobile meeting booking systems, to interactive maps. In today’s ‘always on’ business world, delegates now require unrestricted internet access to send and receive emails, update social media channels and make international internet based calls. The days of restricted internet access and woeful download speeds are a thing of the past, in Aberdeen at least, where many industry experts believe the new digital network will futureproof Aberdeen’s connectivity for the next 100 years.
The technological advancements come at a time when the North-east will soon benefit from a new high-tech £333m convention centre. The Aberdeen Exhibition and Conference Centre will allow Aberdeen to compete at a global level that has not been possible before, and will attract new major international business and entertainment events, broadening the appeal of the north-east to a worldwide audience.
As event tech becomes ever more complex and immersive, from holographic speakers to innovative registration software, digital infrastructure must be robust, efficient and reliable to ensure it can facilitate the latest tech trends, and service the increasing demand from both event planners and delegates to use and create more data.