Specialist football and rugby stadium events marketing organisation, Stadium Experience, is growing its voluntary Leadership Team, with the announcement of a new chair of public catering.
Stadium Experience was established 15 years ago with the aim of promoting stadia as unique venues for conferences, meetings and events and sharing best practice. Today’s announcement will see Nav Daine (pictured), Levy UK retail specialist at Chelsea Football Club, head a new arm of Stadium Experience, which will provide a forum for matchday public catering managers.
As part of his responsibilities, Nav will officially join the association’s Leadership Team and be the voice for public catering teams at stadium venues across the UK & Ireland. The Stadium Experience Leadership Team is a voluntary group of members who lead the strategic direction of the not-for-profit association and is led by chair Collette Salmon – sales manager at Liverpool FC and vice-chair David Timms, senior business development Manager at Chelsea FC.
Daine is a leading advocate of public catering trade within sports, leisure and hospitality industries and brings with him 17 years of experience across renowned nightclubs, stadia and event operations. Currently working as head of innovation, retail & CSR for Levy UK at Chelsea FC, he is the catering marketing lead, a member of the social committee, and serves as a volunteer at a local homeless shelter.
His new role will be to determine how Stadium Experience can help, support and share operational knowledge with members, as well as develop the calendar of events for members, suppliers and sponsors, sharing innovative technological and operational advancements.
He said: “Until recently, there was no real platform for public catering experts across such a vast spectrum of stadia to confer and share best practice. Stadium Experience allows for the gathering of greatly experienced and inquisitive minds to share learnings… If you thought you were on own this is no longer the case – if you need to consult with likeminded individuals, you now have a wide pool of professionals to do so.”
Salmon welcomed Daine to the new role and added: “We felt our tried and tested model could add value in other areas of the stadium business too, and as a result we have branched across to include the public catering management so they can benefit too. We are pleased that Nav has accepted this appointment, and know he will continue to contribute so much to the industry.”