The 15th National Outdoor Events Association (NOEA) Convention took place in Bath, 22 November, under the banner of the association’s ‘Commercialisation Project’ campaign.
The theme for this year’s forum was ‘Create, Collaborate, Control’ and the event attracted 120 outdoor event professionals who also attended an evening awards ceremony.
The events were held at The Guildhall and Pump Room, and kicked off with the unveiling of the association’s new brand, identity and website reflecting the increased engagement activities the association has created for members over the last 18 months.
The forum keynote was delivered by Paul Smith (pictured), from the England & Wales Cricket Board, who spoke passionately about his experience organising fan zones and activations from the Olympics, the Rugby World Cup, to the recent Women’s Cricket World Cup. He spoke about “giving people the best day of their lives” and the role NOEA members play in supporting these high-profile occasions.
There followed a series of features supported by Futures Supporter GL events UK, on the importance of better client/customer conversations within the events industry. The panel bought together David Tunnicliffe, commercial director, GL events UK, Louise Young, Strawberries & Creem, and Becky Stevens, Hybrid Events, to summarise the key findings of this informative series.
Marino Fresch, from NOEA’s latest Futures Supporter, Eventbrite, delivered a session on ‘marketing your event’, sharing some of the latest tactics, statistics and insights into commercialising through ticket sales.
There were also breakout sessions covering security and creativity in events as part of two of the sessions.
The day was completed with two high energy presentations from Adam Goodyer, LiveStyled, around the technology available to event professionals, and how it can be better commercialised; and Nick Morgan from We are the Fair, who talked about the changing face of brand marketing and how the industry can better work with brands at their events.
Local MP James Heappey, chair of the All Party Parliamentary Group for Events, helped present the evening awards.