Whittlebury Hall appoints Bluestep for rebrand

Northamptonshire-based Whittlebury Hall has appointed local design agency Bluestep to oversee a complete rebranding, following the uniting of Whittlebury Hall and Whittlebury Park last year.

Since opening in 1990, Whittlebury Hall has run separately to Whittlebury Park, which is situated directly opposite the Hall and features a golf course and wedding venue.

In late 2016 the owners of Whittlebury Park acquired Whittlebury Hall, uniting the two establishments.

The new brand is expected to symbolise a new ‘One Team, One Goal’ ethos.

Mark Webster, commercial director at Whittlebury Hall, said: “Now the two venues have been united, it is important to create a brand that encompasses all that both establishments offer. We were impressed by Bluestep’s fresh and creative approach while remaining sympathetic to the history and heritage of the estate.”

Bluestep will be conducting research and focus groups with customers and key corporate clients and the rebrand is certain to include a new name and logo for the entire estate. The new branding is expected to be launched in early 2018.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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