Sage appoints Venues and Events International to manage UK events portfolio

Accountancy software firm, Sage Group, has appointed Venues and Events International to deliver its UK events, following a four-stage competitive pitch.

The contract will begin with Sage Sessions – a 10-event roadshow, which kicks off at the Vox Birmingham on 30 November. Roadshows in Newcastle, Bristol, London, Glasgow, Manchester and Dublin will follow during 2018.

The Swindon-based agency run by Anita Lowe (pictured) will also support Sage Group’s sponsorship of Accountex Summit North, which takes place at Manchester Central on 6 March, 2018 and Accountex London – the two-day exhibition at ExCeL London from 23-24 May.

The agency’s role around the Accountex events will include stand build, proximity marketing, social media, speaker support, branding and collateral.

David Walsh, Sage Group vice-president marketing, Northern Europe, said that Venues and Events International won the tender due to its “education, passion, expertise and professionalism”.

He said: “Giving our customers the very best experience possible through thought leadership, innovative product immersion and growth opportunities is vital to Sage. We know that Venues and Events International share the same ethos for delivering outstanding events that will engage and inspire, and we are very much looking forward to a long and fruitful relationship.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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