The programme for the 3 November Business of Events Leadership Forum, to be held at the QEII Centre in Westminster, will include sessions involving the Department for Culture, Media & Sport, the DIT and UK Events Industry Board.
The invitation-only event is designed to bring representatives from across government and the business events industry together to discuss future market opportunities and challenges within the sector.
The Forum is supported by both VisitBritain and the Business Visits & Events Partnership (BVEP) and will be opened by VisitBritain CEO Sally Balcombe.
A session on research conducted into international buyer motivations and barriers will be presented and debated by a group of European buyers including Cisco, ESOT and Maritz, as part of a wider PCMA delegation which will include International chair Mary Pat Heftman and EMEA regional director, Luca Favetta.
Delegates will also be given the opportunity to discuss ways in which future market challenges across the industry can be overcome, and opportunities for growth maximised.
A welcome reception will be held on the eve of the Forum at One Great George Street, Westminster, ahead of the Parliamentary Dinner, which will be attended by John Glen (pictured), minister of state for tourism, senior members of the All Party Parliamentary Group for Events, government officials and senior members from across the UK events industry.