L’Oreal among corporate speakers at EventLAB 2017

Alison Williams (pictured), head of events at L’Oreal UK, is among an impressive line up of corporate speakers at EventLAB 2017, venue booking platform Hire Space’s live experience for the events industry, which runs at Code Node in Moorgate 23-24 October. 

L’Oreal UK joins KPMG, Google, PwC, Hearst, BBC, Marks & Spencer, Visit Britain and TEDx in speaking at the event.

Williams is part of a panel discussion on security in the events industry, centring on how event organisers can guarantee safety in the modern age without jeopardising the experience of delegates.

EventLAB 2017, focused on discovery and learning in the modern events industry, is the first live event produced by Hire Space and features a programme of CPD workshops and masterclasses aimed at building skills and competencies for professional events organisers, with topics covering modern marketing, negotiation, brand-building and stress management.

The event will also feature 38 venues and supplier exhibitors, including Barbican, Historic Royal Palaces, Twickenham Stadium and Sternberg Clarke.

Hire Space Event Producer Felicity Cator said: “We’re delighted to have Alison and L’Oreal UK on board. EventLAB features a wonderful group of corporate event bookers and industry thought-leaders and we’re extremely excited about the discussions which will take place next week.”

Organisers expect EventLAB to draw 800 meeting and events organisers with a total anticipated yearly budget of over £250m. Other corporates signed up for the event include Barclays, Sky, British Gas, GSK, Sony, British Airways, Facebook and Uber.

Hire Space is a fast-growing business, having launched to the public in 2013. The platform lists thousands of venues including the Tower of London, the Tate Modern, the Olympic Stadium and Somerset House, and attracts 100,000 users a month.

Hire Space will also announce its plans to leverage artificial intelligence to improve the event sourcing process for corporate clients at EventLAB.

Founders Edward Poland and Will Swannell will outline their plans at a keynote on artificial intelligence on 24 October at 1.30pm, on EventLAB’s main stage.

In an afternoon session focused on innovation in the events industry, James Morgan of Event Tech Lab will also host a discussion on how artificial intelligence can be used to improve the delegate experience at events.

Poland told CN: “Machine learning and Artificial Intelligence has the potential to fundamentally transform the event sourcing process for busy event professionals in the future, Hire Space has sent over 250,000 enquiries to venues, and that data will be essential for streamlining supplier recommendation and creating unique customised experiences for event organisers.”

And on the use of artificial intelligence to improve visitor experience, James Morgan said: “In the near future, Artificial Intelligence promises to deliver real-time enhancements to attendee engagement in the form of chat bots, audio response and facial recognition applications. Right now AI has the capacity to personalise individual experiences as they are lived. However, looking ahead and with the current pace of AI development there will be both ethical and moral arguments put forward to regulate AI development and how it impacts livelihoods.”

For more information about EventLAB, contact Edward Poland on 0207 099 2512 or media@hirespace.com

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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