The Event Marketing Association (EMA-UK) has appointed Charlotte Mitchell as its new general manager. She will take on the day-to-day role of running the industry association for corporate event planners and marketers.
Mitchell has spent the last eight years in a senior corporate events role at Santander and previously held corporate events roles at Stephenson Harwood, Lehman Brothers, Taylor Wessing and Thomson Reuters.
Richard Waddington, chairman of the EMA, said: “We’ve been looking for a couple of months now to find someone ‘who fits the bill’ and Charlotte is that person. She gets what we’re working to develop, sees enormous potential for EMA and wants to be part of that journey. The council members and I look forward to working with her on this new and exciting chapter.”
Mitchell added: “I’ve been looking for a role within the events arena that is both fulfilling and flexible. The EMA role is perfect for me, it is an exciting role, with purpose, challenges and opportunities. I’m delighted to be given this opportunity with EMA and look forward to playing my part in its future.”