Embrace event technology for improved ROI, says Reggie Aggarwal

Mash TV visited Cvent CONNECT Europe, the first time the eventtech organisation have run the annual conference this side of the Atlantic. Cvent top man Reggie Aggarwal challenges European eventprofs to embrace technology to increase ROI.

Martin Fullard

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Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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