Full service agency drp hosted clients for a second ‘drpbigtalk’ on 28 September 2017, at their head office studio facilities in the midlands. The day of insight and innovation included keynote presentations, roundtable discussions, and an evening of food and entertainment. The aim of the event was to provide the industry with insights on key topics, helping the industry to grow, and ensure their clients advance in their various fields of expertise.
In 2016, drp launched the first drpbigtalk, which saw over 200 people come together for the biggest shared conversation to date. The day proved to be extremely beneficial to all in attendance, with fantastic feedback and requests to hold the event again this year.
This year, the day was hosted by TV presenter Juliet Morris, and included a selection of industry leading panellists and experts. Eliza Filby, academic, writer and businesswoman began the event with ‘The Bigger Picture’ looking at Millennials, Gen Y & Gen Z audiences. Caspar Berry, a motivational and keynote business speaker specialising in the subjects of risk, decision-making, innovation and leadership followed Eliza Filby. The day concluded with an evening drinks reception, and a final session from writer, presenter and journalist, Martin Sixsmith, who used to be director of communications for Tony Blair’s government.
Callum Gill, head of insight and innovation at drp, commented: “For brands, businesses and even the individual, we are living in an age of extremely rapid technological and societal transformation. If we’re going to stay relevant to the next generation of employees and consumers, we need to act fast and stay ahead of the curve when it comes to implementing new communication strategies and campaigns. At last year’s drpbigtalk, we saw the tremendous value an event like this can provide; a day out of the office dedicated to looking ahead and glimpsing the future of our shared craft. This year’s event was just as valuable with a great list of speakers providing insight, ideas and inspiration.”