By Nick Claxson, Comtec
People are getting obsessive about hand luggage on flights. I saw one chap wrestling a tablet, a laptop and an iPhone into his carry-on. After five minutes of zip-based gymnastics, he pulled a hidden Kindle from the front pouch to read!
Everyone has devices up their sleeves. Chances are we own a phone at work, and one at home too. A billion people have downloaded Skype on their computers, and don’t even get me started on Google Hangouts, WhatsApp, Viber and the rest. We love devices, and – most of all – we love to talk on them.
From a work perspective, all these devices and apps mean you have no excuse to become unreachable. Apparently the UK lags behind the rest of the G20 in the productivity stakes; just imagine how unproductive we’d be if you couldn’t reach us when we were on the road. What gets me though is all the different phone numbers people carry around with them, and the perennial question: “which is best to reach you on?”
You’d think the obvious solution would be to give out your mobile number, right? WRONG. Mobiles are great for many things, but in an industry where face-to-face is everything, sometimes laptops and tablets can be so much more effective for communicating, especially in situations that require screen sharing or video conferencing.
Sometimes, switching your device to speakerphone so others colleagues can hear are worse on a mobile than using a proper conference phone or looping in a few colleagues on their desk extensions. Also, I’ll bet there isn’t anyone who hasn’t rung a colleague on their mobile, only to find that they are sat next to their desk extension. That’s a pretty expensive way to do business!
So what’s the solution? Quite simple really! Having one phone number for work, reachable wherever you are – office, mobile, home, hot-desk, hotel, conference room is undoubtedly the future of remote communication when it comes to business – and the technology is already there to support it.
More and more businesses are implementing just that and the results don’t just make for a better user experience; they revolutionise customer satisfaction too; inspiring customers to feel confident they can access the right person without hassle or delay. The other benefit is – surprisingly – cost. Instead of every incoming call being to your mobile, where it becomes habit-forming to make lots of expensive outgoing mobile calls, you can choose the (cheapest) device you want calls directed to or have multiple devices ring simultaneously and pick up the one you want.