£7m Elite Athlete Centre and Hotel to join Imago Venues

Loughborough University’s dedicated 4-star Elite Athlete Centre and Hotel (EAC), currently under construction, will be a facility run by Imago Venues – the University’s dedicated hotel, conference and events provider.

The new 44-room sports hotel will provide a unique environment for relaxation in the heart of Loughborough University’s sports facilities.

The EAC will  have 20 altitude rooms, eight dedicated accessible bedrooms, a nutrition lounge, café and athletes’ relaxation area and seminar space for 30.

Events packages will include access to the UK’s leading coaches, sports scientists and support staff.

The EAC will also offer Quiet Zones and Passive Zones, providing areas to relax or take part in activities such as yoga and pilates, while an Active Zone will included a climbing and bouldering wall.

The flexible seminar space for up to 30 can be expanded into the Nutritional Lounge, providing opportunities for larger events.

“The EAC is not just an exciting addition to our portfolio, it is also an opportunity to further demonstrate our position as a global leader in the provision of inspiring and aspirational accommodation, conference and events spaces,” says Emma Boynton,

“Loughborough University has the confidence in Imago Venues to operate the new facility; not just because of our historic commercial success but our ability to deliver exceptional customer service to each and every individual that walks through our doors,” says Emma Boynton head of sales and marketing at Imago Venues.

 The EAC will open in autumn 2018, with bookings accepted from November 2017.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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