Neil Brownlee, head of business events at VisitScotland, is speaking at the prestigious United Nations World Tourism Organization (UNWTO) 39th Plenary Meeting of Affiliate Members, in Chengdu, China on 11 September 2017.
Drawing on his 28 years’ experience in the international tourism and hospitality industry, Brownlee, alongside two representatives from IMEX Group and the International Congress and Convention Association (ICCA), will speak during the panel session dedicated to the Meetings Industry.
Neil will discuss Scotland’s unique business events offering as well as the country’s strategic approach to working with partners at a national and international level. He will also provide valuable insight into INNOVATETHENATION, part of VisitScotland’s national ambassador programme, that brings together experts and influencers in an engaging series of talks centred around Scotland’s growth sectors.
Brownlee said: “I am delighted to represent VisitScotland at the UNWTO Plenary Meeting and to have the opportunity to engage with my international meetings and events counterparts. This opportunity proves once again the importance of Scotland as a key destination for business events.”
The working groups of the Affiliate Members Programme are defined as multidisciplinary teams, in which various UNWTO members with common interests in specific fields collaborate. The Plenary Session will be structured around the topics of accessible tourism, destinations at stake, the meetings industry, quality in tourism, scientific tourism, technology and tourism and the youth of the tourism and travel industry.
Brownlee leads a team of 13 dedicated business event specialists based in Scotland, London and North America. Neil is responsible for the strategy and delivery of VisitScotland’s meetings and events industry, which generates nearly £2bn a year for Scotland’s economy.