NEC’s Ticket Factory marks a decade in business with new campaign

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The NEC Group’s Box Office, The Ticket Factory, is celebrating a decade in ticketing with the launch, this month, of its ‘Cheers to 10 Years’ campaign.

Selling over 2.5m tickets a year, The Ticket Factory has, since its launch in 2007, grown into one of the UK’s leading ticket agents.

The Ticket Factory works with the NEC Group’s two arena venues – Arena Birmingham and the Genting Arena – on a daily basis and serves a range of clients within the sport, exhibition, concert, festival and outdoor event sectors.

The Ticket Factory is able to provide a tailored offer for each client, whether creating a bespoke event app, a white label website or a bespoke marketing strategy using segmentation data to establish behaviour patterns and visitor profiles of ticket bookers.

The Ticket Factory has also partnered with face value resale platform, Twickets, offering customers who can no longer attend events an opportunity to resell their tickets, and claims to be the only agent to have fully integrated the Access Card into its systems, providing disabled people with the same ease of booking as everyone else.

The NEC Group says a pipeline of projects planned for the year ahead for the agency includes the roll out of its new Expoware product, a service specialising in trade registration and a fully functional hybrid ticketing solution that caters for B2C and B2B audiences.

Steven Waller, head of marketing at The Ticket Factory, says: “Over the last 10 years, the ticketing industry has changed beyond recognition. Technology and consumer trends have driven rapid changes in the industry meaning the way people buy, use and store tickets is very different to 10 years ago. Many ticket agents have come and gone in that time, and only the most agile and adaptable agents can compete in such an unpredictable and fast-paced marketplace.”

The ‘Cheers to 10 Years’ campaign will run from September to the end of the year, with The Ticket Factory’s official 10th birthday falling on 1 October 2017. The campaign will see a variety of B2B and B2C activities take place to raise awareness of the ticketing agent, including competitions, social media engagement and partnership activity.

Martin Fullard

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Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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