Latest mia event helps members build relations with agents

The Meetings Industry Association (mia) put 18 of the UK’s top booking agents under the spotlight last week at its biannual event.

Over 85 delegates attending the Agents Day held at Robinson College, Cambridge on Wednesday 30 August, were able to quiz and network with agents representing Primary Live, Access Bookings, Helmsbriscoe, Hotelres, HRG, Inntel, Prestige Reservations, Sundial SOS, The Crane Event, The Events Company and tobook.

Commencing with a Q&A session, delegates were given the opportunity to submit questions anonymously to the agents, via an interactive service provided by Glisser, as well as the chance to directly address agents from the audience.

Information such as the biggest bug bear for agents from venues, whether there is still a place for increased commission, general account management and how independent venues stand out from the crowd, were all hot topics of conversation. Future predictions were also discussed, including the increase in meetings being booked and the trend of using WIFI and interactive technology (and being aware of it) at venues.

Rose McDonald, head of sales at Robinson College, Cambridge said: “The Agents Day is a great opportunity for independent venues to have a voice and make useful connections and insight into how to work smarter with agents and create more opportunities.”

After an informative morning, delegates had the opportunity to network over lunch specifically with agents they wanted to meet.  Positive feedback was received from delegates, on how “being asked in advance which agents we did and didn’t want to network with was a useful addition to this event” and that it included “a good range of activities throughout the day”.

Daven Abrahams, conference sales coordinator from Olympia London said: “It is great that there is always a variety of agents to get a nice broad perspective of the events world.”

After lunch, delegates enjoyed further networking opportunities during a fun and interactive treasure hunt, provided by Live the City, before concluding the day with a drinks reception and prize giving.

Jane Longhurst, chief executive of the mia, said: “We were delighted that the latest Agents Day was another huge success as the format allows those attending the chance to engage and understand the mutual challenges and encourages more cohesive relationships in the future.

“The mia team constantly strives to improve its events programme and next year we will be taking these events to a different level. We want to increase the networking time and improve the promotion of knowledge and best practice even further.”

The mia’s next Agents Day will be taking place on 15 March 2018. For more information about the mia and to book, visit

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

Up Next

Related Posts