The Scottish Government on 20 September paid tribute to the hard work of Edinburgh’s academic and business leaders in promoting Scotland’s capital city as one of the world’s leading business tourism destinations.
Attending the Edinburgh Ambassador Dinner, Fiona Hyslop, cabinet secretary for Culture, Tourism and External Affairs, congratulated over 75 representatives from Edinburgh’s business, scientific and academic elite on the significant role they had played in generating £941m for the local economy in the last 21 years. In the last 12 months alone this had included confirming events such as Eurocities 2018 and the European Association of Neurosurgical Societies Workshop 2018.
Hyslop said: “Edinburgh is a city with a global reach and global ambitions. Attracting major conferences and exhibitions to our Capital, and to other towns and cities across the country, helps reinforce Scotland’s credentials as a top international destination for business tourists.
“Business ambassadors play a key role as the bridge between other key economic sectors and attracting events and helping secure inward investment. They have a compelling story to tell about Edinburgh.”
Elaine Miller, ambassador & association bid manager, Convention Edinburgh, added: “Across key sectors, such as life sciences, renewables, technology and creative industries, our ambassadors are helping to generate future interest and investment in Edinburgh and Scotland.
Amanda Ferguson, head of business tourism at Marketing Edinburgh concluded by saying: “This month, Edinburgh will launch a new integrated marketing campaign that aims to build business tourism through creative collaboration across the city. The Edinburgh Ambassador Programme is the gold standard for that collective approach in winning new conferences and raising awareness of Edinburgh as one of the best meeting destinations in the world.
“From food and drink to medical and finance, Edinburgh’s new business tourism campaign will focus on seven sectors in which our city and Scotland excel. It is the ideal opportunity for local experts to get involved and help spread the word across their networks.”
Edinburgh annually holds more international association meetings than any other UK city outside of London. It is placed 27 in the ICCA rankings.