Full service agency drp and Jaguar Land Rover have won two awards for their collaborations on the creation of the “I-PACE” augmented reality app, developed by drpdigital, and the “Drive Experience Media Book”, designed by drp’s design team.
The Tata Group Awards celebrate the best work within the group, which consists of over 100 operating companies spread across six continents. Jaguar Land Rover won Best Internal Communications for the I-PACE app, and Best Publication award for the media book, in the external engagement category.
The I-PACE app was developed to showcase the launch campaign for the new electric Jaguar I-PACE. It created a real-life driving experience for Android and iPhone users, allowing them to test-drive the car through the camera, as well as giving them the opportunity to explore the key features of the new vehicle.
The app added an interactive element to learning about the car for employees, and improved internal engagement. The iconic ‘Jaguar Growler’ was used on a Top Trumps inspired card and distributed to all Jaguar Land Rover employees. The card was as an innovative ‘marker’ to stimulate the app and bring the digital car to life.
The Drive Experience Media Book was produced to give a real-life car adventure for journalists through the Arizona and Utah landscapes. It is one of the first books that has been created to this calibre for the business. It is now set to be included as a regular asset for all Jaguar Land Rover’s Media Drive experiences, due to the great positive feedback it has received.
Emma Collins, account director for Jaguar Land Rover at drp, commented: “We are absolutely thrilled to have been part of two fantastic projects that have achieved such great results. These awards are testament to the strong and trusted partnership with Jaguar Land Rover, and a mutual aspiration to continually drive positive engagement.”