Usain Bolt runs into The Brewery

Event venue The Brewery welcomed the world’s fastest man, Usain Bolt, as he touched down in the capital and hosted PUMA’s Forever Fastest press conference on Tuesday 1 August.

The venue’s largest space, the Porter Tun room, was brought to life as 400 of the world’s press gathered to see the legendary sprinter in person. The Brewery’s staff, who were specially dressed in PUMA clothing, welcomed guests with arrival drinks and canapés while the evening was broadcasted live on BBC, ITV and Sky.

Celebrating the incredible track & field career of Usain Bolt, the specially organised press conference showcased some of the key moments in his life that contributed to his legacy and commemorated his professional journey. Bolt was also surprised by his parents who joined him onstage to present him with a special pair of Bolt Legacy Spikes as he prepares for his final race at the 2017 IAAF World Championships in London.

Juliet Freud, head of event planning at The Brewery commented, “Such a prestigious occasion demanded a space to match, and The Porter Tun room provided exactly that. The evening was full of interesting insights into the man behind the medals and we are wishing him every success in his final race at the World Championships in London.”

Usain Bolt will wear his Legacy Spikes on the track in the upcoming 2017 IAAF World Championships in London on 4-13 August 2017.

Martin Fullard

Author

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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